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Hey Reader, If you think share is won by pushing harder into the market, you’re not alone. But in competitive markets, that tactic quietly breaks. Today I want to show you where market share actually moves. But a quick update first... This is the last call for EPIC Success 2026 in Montana. This live, in-person gathering will be March 23-24. We can fit up to 3 more founders. Apply today. We’re locking this in shortly.