The EPIC Advantage

Once a week I share what's working, what I'm learning, and the lessons that helped me build 17 companies and exit 9.

It's free. It's short. And it might change how you think about building.

Explore the latest articles below.

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Real lessons. No fluff. Delivered Weekly.

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Latest Articles

DEC 22

4 min read

A Japanese Legend With A Lesson For Life

DEC 19

4 min read

1,000 Years of Relationship Advice

DEC 17

4 min read

The Annual Planning Guide

DEC 15

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Building Systems That Scale: Lessons From 17 Companies

DEC 12

4 min read

The Power of Saying No: Protecting Your Time

DEC 10

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How I Built My First Exit: A Retrospective

Articles

The EPIC Advantage

Featured Article

Your sales aren’t stuck, you’re just missing this

Hey Reader, if you asked me for the playbook for sales – that works in any business, explodes your current revenue, and is tied up pretty with a bow on top? Today’s note is about as close as I could get.

Why a $12M company beat a $95M giant

What got you to $1M won’t get you to $10M…

You don’t need a big idea. You need this.

Remote work has a hole in it

How to win in 2026

How to move from a dreamer to a doer

How to find $1M in hidden profit

A bald man wearing glasses and a black shirt sits cross-legged in a white armchair in a modern, warmly lit room with dining chairs and large windows in the background.

The Enterprise Value Engine | Vic Keller

Man in a gray blazer speaking on stage with a drum set and a large screen behind him.

Leadership That Builds Legacy:
Build Teams That Thrive | Vic Keller

Smiling man wearing a cowboy hat and denim shirt standing by a lake with mountains and trees in the background at dusk.

Strategic Exits Start Early | Vic Keller

Man in yellow blazer standing on stage next to large screen showing a figure walking in rain with lightning and a broken umbrella.

The Growth Multiplier Formula:
Scale Without Losing Control | Vic Keller

Jan 8

2 min read

How to find $1M in hidden profit

I Vic Keller

Jan 8

4 min read

How to move from a dreamer to a doer

I Vic Keller

Jan 8

4 min read

How to win in 2026

I Vic Keller

Jan 8

4 min read

Remote work has a hole in it

I Vic Keller

Jan 8

3 min read

You don’t need a big idea. You need this.

I Vic Keller

Jan 8

3 min read

Why a $12M company beat a $95M giant

I Vic Keller

Jan 8

4 min read

What got you to $1M won’t get you to $10M…

I Vic Keller

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